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LUKE JOHNSON

Read sci-fi to boldly go where no entrepreneur has gone before

The Sunday Times

Which genre of fiction should entrepreneurs read? Thrillers? Romance? Literary? Westerns? It seems to me there is one obvious type of novel that should hold special appeal to those who build business empires — science fiction.

Of course, I’m biased — when I was a teenager in the 1970s, I loved science fiction, and I still read the occasional SF book. I’ve always known it is an esoteric niche with limited appeal to mainstream readers. During school holidays, I used to trek to a specialist bookshop in Soho, Forbidden Planet, because conventional bookstores didn’t carry many sci-fi titles and Amazon didn’t exist.

The fact that science fiction is a minority genre shouldn’t put off entrepreneurs, because founders are not mainstream anyway: they are dreamers, adventurers,