UK Edition
OK Go film latest video in zero gravity - and the results are stunning
Chicago rock band OK Go are arguably better known for their videos than for their music.
In 2006 they scored a bona fide viral smash hit with the promo for their track Here It Goes Again, in which the group performed an elaborate dance routine across a number of treadmills.
Many of their follow-up videos have similarly employed complicated choreography, inventively-deployed machinery and large doses of wit - but their latest effort may be the most impressive yet.
The newly-released video for the track Upside Down & Inside Out was filmed in zero gravity, and features the band floating around an S7 airlines jet, along with a pair of S7 air hostesses - both trained acrobats.
It kicks off with a disclaimer saying: "What you are about to see is real. We shot this in zero gravity, in an actual plane, in the sky. There are no wires or green screen."
OK Go singer Damian Kulash, Jr. co-directed the video with frequent collaborator Trish Sie. Delightfully, the filming involved 58 unscheduled episodes of vomiting.
"It was nearly a decade ago that the world started buzzing about commercial space travel and exploration," said Kulash Jr in a statement. "When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space.
"So for years, we've been looking for the opportunity to make a weightless video. I mean, what could be more thrilling than astronaut training? I met with people from S7 at a media event at the Cannes Lions festival in France and that's where the adventure began."
A promotional post on Instagram says: "Upside Down & Inside Out was made during a series of parabolic flights, which mimic space conditions without actually reaching space, with the airline S7 ... While the band is never really looking to up the ante on any of their earlier work (treadmill-based and otherwise), they are always searching for a new challenge — which they found in this concept.
"After six months of logistical planning, 21 flights and an untold volume of regurgitated food, they got exactly what they came for: a music video featuring the entire band and two acrobats doing a choreographed dance in zero-G, while mini disco balls, piñatas and balloons filled with paint float through the air. Upside down and inside out, indeed."
