Report: Pepsi planning space tourism promotion
Posted: Tue, Sep 17, 2002, 10:22 AM ET (1422 GMT)
Soft drink company Pepsi-Cola is planning to purchase a seat on a future Soyuz flight as part of a reality TV series the company plans to sponsor, advertising industry trade publication AdAge.com reported Monday. The report said that Pepsi is negotiating with Russian officials to purchase a seat on the Soyuz for $15 million — a 25 percent discount on the publicly-stated "retail" price of $20 million — and will spend $10-20 million to promote the trip. Pepsi is reportedly planning a reality TV series where contestants would compete for the trip, and the company is in negotiations with one unnamed network to broadcast the show. The promotion would begin in summer 2003 and last a year; it is not clear when the Soyuz flight that Pepsi would purchase a ticket for would fly. Pepsi was reported to be one of the potential sponsors of Lance Bass’s failed bid to fly in space this fall, and one official told AdAge.com that Pepsi had been interested in a spaceflight promotion for several years, but could not previously work out a deal.
Soft drink company Pepsi-Cola is planning to purchase a seat on a future Soyuz flight as part of a reality TV series the company plans to sponsor, advertising industry trade publication AdAge.com reported Monday. The report said that Pepsi is negotiating with Russian officials to purchase a seat on the Soyuz for $15 million — a 25 percent discount on the publicly-stated "retail" price of $20 million — and will spend $10-20 million to promote the trip. Pepsi is reportedly planning a reality TV series where contestants would compete for the trip, and the company is in negotiations with one unnamed network to broadcast the show. The promotion would begin in summer 2003 and last a year; it is not clear when the Soyuz flight that Pepsi would purchase a ticket for would fly. Pepsi was reported to be one of the potential sponsors of Lance Bass’s failed bid to fly in space this fall, and one official told AdAge.com that Pepsi had been interested in a spaceflight promotion for several years, but could not previously work out a deal.
Related Links:
| <<previous article | next article>> |
|
news in brief
|
|
Pentagon dismisses $1.2 trillion cost estimate for Golden Dome
Posted: Sat, May 16 9:36 AM ET (1336 GMT) Cowboy Space proposes 20,000 satellite orbital data center constellation
Posted: Sat, May 16 9:33 AM ET (1333 GMT) |
|
news links
|
|
Wednesday, May 20
Firefly Aerospace Accelerates Spacecraft Production with Expanded Campus and Innovation Lab in Central Texas
Firefly Aerospace — 4:30 am ET (0830 GMT) Sandhoo named Space Development Agency director, PAE for missile warning and tracking
Defensescoop — 4:29 am ET (0829 GMT) Vega C Deploys ESA-China Smile Satellite
Aviation Week — 4:28 am ET (0828 GMT) Sandhoo Becomes U.S. SDA Leader And Space Force PAE
Aviation Week — 4:25 am ET (0825 GMT) Peterson needs more room for workers, as Space Force plans to double in size
Colorado Springs Gazette — 4:25 am ET (0825 GMT) |
